Collateral

From cold leads to brand advocates

From brochures and case studies to direct mail and newsletters, we help you communicate the right messages at the right point in the customer journey. Make life easier for sales with collateral that effectively supports their efforts to build relationships.

Wherever your prospects are on the buyer journey, we write the words that move them to the next step.

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How we work

It's all about asking the right questions.

Who's your ideal client? What drives them? Most importantly, what are the triggers that compel them to act? Armed with these answers, and two decades of copywriting expertise, we articulate the right message for every stage.

Tell me more about your approach

Nurture

Equip sales with the arguments, proof points, and follow-up materials they need to establish rapport and build trust.

Convert

B2B prospects are rarely the sole decision-makers. We help make your case.. and their internal business case, too.

Retain

Winning the sale is only half the battle. Keep your customers engaged, empowered, and loyal to your brand.

How we help

Be memorable. Stay memorable.

Give prospects something to refer back to as they navigate the decision-making process, and stay part of the conversation even when you're not in the room.

Case studies

Property and construction

Read how we crafted sector-specific brochures and refined Corstorphine & Wright’s brand proposition – helping strengthened their market positioning.

Brand & content strategy Web copywriting Collateral

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Healthcare

Discover how our content strategy helped Wealden Rehab boost website traffic, grow market share and generate targeted engagement.

Brand & content strategy Content Collateral

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Financial services

Discover how we helped Salhan Accountants cut through a competitive market with sharp, strategic content.

Content Web copywriting Collateral

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Financial services

Discover how we helped Husky Finance with a differentiated website and targeted content strategy – attracting new accountant partners and SME employer clients.

Brand & content strategy Web copywriting Content Collateral

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Testimonials

Simon O’Carroll, Marketing Director, Mercato

Mercato

The feedback I have just had from one of my superiors is: 'Everyone loves this ad and the new messaging/copy.' So well done and thank you! I think in such a short time working on this, we are already making a huge impact. I can't wait to progress further with it all.

Simon O’Carroll

Marketing Director

Collateral Technology

Ilja Summala, CTO, Nordcloud

Nordcloud

They have the rare ability to convert Nordcloud’s portfolio – both technical and transformational – into stories that are interesting, easy to consume and meaningful to customers.

Ilja Summala

CTO

Content Technology

Elizabeth Mills OBE, Honorary Director, Homeshare International

Homeshare International

The brief was to raise the profile of homeshare across a wide range of media, and Gunning Marketing took on the challenge in a thoroughly professional, creative and effective way. The press release they prepared, and the infographic produced to support the key messages, have had a measurable impact on the awareness of homeshare as a concept - relieving loneliness and social isolation for older people and those living with disabilities - as well as of the umbrella organisation, Homeshare International, itself. We are happy to recommend Gunning Marketing without reservation.

Elizabeth Mills OBE

Honorary Director

Collateral Third sector

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