Web copywriting

Speak your prospects' language

Technical excellence means nothing if you don't connect with your ideal customers on a human level.

We translate your USPs into compelling, actionable, SEO-friendly narratives that slot right into your wider marketing strategy and bring more enquiries through the door.

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How we work

Strategy and execution should work hand in hand, not in parallel vacuums.

We home in on what's most likely to move the needle toward your specific goals and plan around it. And we never try to shoehorn your marketing into a one-size-fits-all methodology.

Tell me more about your approach

Crystal clarity

Don't miss the wood for the trees. We turn data and tech specs into stories your prospects can see themselves being the stars of.

Surgical messaging

Show prospects how you'll make their lives better, with meticulously-structured copy that resonates long after they log off.

Proven results

We've helped our clients achieve 45% year-on-year time-on-page boosts and 47% increases in web conversions.

How we help

Build prospects' internal business case

Spell out your USPs in language that positions you as the go-to solution to your prospects … and other decision-makers.

Case studies

Property and construction

See how we repositioned Ellis Contracting with a modern website and customer-focused messaging, helping them showcase multi-sector expertise and win new business across residential, commercial, industrial and retail projects.

Web copywriting

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Technology

Find out how we crafted website copy for Tola Mobile that earned outstanding feedback and supported the brand’s fast growth.

Web copywriting Content

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Technology

Discover how we helped Nordcloud launch a 65-page website in just three months and deliver content-driven campaigns that enabled marketing to exceed revenue targets by 138% in Year 1.

Brand & content strategy Web copywriting Content Collateral Training

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Manufacturing and energy

Read about our high-impact website copy for Signmark within a tight turnaround.

Web copywriting

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Testimonials

Antony Pickthall, Head of Marketing & Communications, Town Hall Symphony Hall Birmingham

Town Hall Symphony Hall Birmingham

Gunning Marketing is exceptionally easy to work with. Their approach is efficient, intelligent and highly organised. They approach everything with pragmatism and creativity and a strong sense of the most valuable approach to the project on hand. A joy to work with on detailed and complex projects.

Antony Pickthall

Head of Marketing & Communications

Web copywriting Third sector

Valerie Kretchmer, President, VSKA

VSKA

All the Gunning Marketing staff were wonderful to work with for our new website. I really appreciated their attention to detail, timeliness, and understanding of what is important to highlight about our business. I will definitely use them again and highly recommend Anna and her team.

Valerie Kretchmer

President

Web copywriting Property and construction

Melanie Horsford, Marketing Manager, Tola Mobile

Tola Mobile

Working with Anna and the team have made my life so much easier. They were able to interpret, understand and feel the Tola brand. They helped with the copy creation for our new site, basically starting from scratch. I fully recommend Anna and Gunning Marketing, and I will continue to work with her as an extension of my team.

Melanie Horsford

Marketing Manager

Web copywriting Technology

Insights