Right Words, Right Result

Are you a market leader with a passion for quality and a commitment to service?

That’s wonderful – but your competitors say they are too.

To stand out you need to communicate what about your passion, commitment, quality and service is different – and why customers should care.

That’s where we come in.

We're copywriters who will help you tell your story in a way that attracts, nurtures and persuades your audience.

What We Write

It’s a long list, from adverts to websites (we can’t think of one that starts with ‘z’)

B2B: We help you communicate your value and build relationships with all the key decision makers.

B2C: We craft messages that stand out, so you attract new customers and boost loyalty.

Agencies: We give you flexible support that increases your capacity, enhances your offering and helps achieve your clients' goals.

How We Help

There’s a lot that goes into persuasive writing

Psychology. Messages. Word choice. Structure.

Persuasive writing isn’t about stringing any old words together: it’s salesmanship in print and on screen.

We craft copy that tells your story successfully, so you get more value from your marketing.

Read Blog

February 6, 2018

Emotional Decision Making – and What You Can Learn from Virtual Reality

I was chatting to the director of a virtual reality experience company. He described how people behave when confronted with scary virtual experiences. And there are valuable lessons for marketers in that behaviour. Read what they are.
November 24, 2016

11 Steps to Writing Business Blogs (If You’re Just Getting Started)

'We want to start blogging but we don't know what to do.' Sound familiar? Here's my 11-step process for creating content that hooks your readers.
September 20, 2016

How to Tell if Your Copy is Any Good [Infographic]

Words sell, but only if you use the right ones to tell the right story. Use this checklist to review copy objectively so you can assess if the copy will work.



Value propositions, personas, tone of voice, slogans


Websites, landing pages, email marketing, online advertising


Content strategies, blog posts, infographics, case studies, white papers


Brochures, direct mail, marketing collateral, newsletters, advertising

Get in Touch

Let’s talk about your goals and requirements:

email: writers@gunningmarketing.co.uk
call: +44 (0)121 218 3822