Case Study

Developing sharper positioning in a crowded accountancy market

Project Summary

Salhan Accountants is a multi-award-winning Birmingham accountancy firm. As a longstanding client, it has needed marketing support across a growing portfolio, from launching new accounting software Xpert Technologies to establishing U-Deliver, a specialist tax service for delivery drivers. Gunning Marketing has created brochures, web copy and targeted campaigns for each new venture, giving Salhan sharp, on-brand messaging to launch and grow multiple business lines under one trusted content partner.

Industry

Financial services

Professional services

How We've Helped

Content

Web copywriting

Collateral

The Challenge

Salhan Accountants is a multi-award-winning Birmingham accountancy firm offering expert financial services and strategic insights to businesses of all sizes and structures. Directed by Anjulika Salhan, a FinTech entrepreneur, they have been a longstanding client of Gunning Marketing, and we have supported them with a range of content requirements across their business portfolio.

Since we started working with Salhan, we have regularly been tasked with creating customer-facing content that cuts through the competitive landscape and delivers effective messaging and the right story to the target audience. As a fast-moving, fast-paced company and a leader in innovation, Salhan needed a content partner that could quickly cut to the heart of what they were trying to achieve – and support them in developing marketing materials that would allow them to attain those goals.

Our Approach

One project involved launching new accounting software called Xpert Technologies, which offered small- and medium-sized businesses a comprehensive software package covering everything from payroll to managing staff. For this, we supported in the creation of a range of marketing materials, including brochures, targeted emails and website copy.

Another project was U-Deliver, a specialist accounting and tax service Salhan established to serve the unique needs of delivery service providers and independent drivers. Again, we assisted in creating copy that would break through the competitive noise and effectively communicate what was being offered to the target audience.

We have worked on various other projects for Salhan over the years, including content creation for Salhan Accountants itself and for its parent company, System Holdings.

Results

Salhan Accountants is one of the most fast-paced and innovative SME-focused companies operating in a competitive space. With our support, they have successfully launched and marketed a range of services and solutions that have helped them achieve significant growth.

Copy from the project

Brochure