Reports

Add value, not tick-boxes

Planning an annual or sustainability report? The worst possible outcome is that it languishes, unread, in stakeholders' folders.

With two decades of report copywriting experience across B2B, investor relations, and financial communications, we know exactly how to craft narratives that engage, inform, and build trust with shareholders, communities, and others who are invested in your brand.

Let’s talk

How we work

It all starts with your internal data and subject-matter experts.

We uncover the story behind the numbers, turning performance insights into compelling narratives that showcase your firm's impact and achievements with clarity, authority, and transparency.

Tell me more about your approach

No filter

Whether we're speaking with the C-suite or technical staff, we can hold our end of the conversation. No need to spell out the basics.

Laser focus

Highlight what really matters to stakeholders – performance, impact, and value – without slipping into meaningless marketing-speak.

Strategy-first

At the end of the day, report copywriting is all about narrative. We help you develop a consistent message that resonates with the right people.

How we help

From regulatory requirement to invaluable asset

Mandatory or not, annual reports can be powerful trust-builders. We craft cohesive messages that strengthen positive perceptions and inspire investor confidence.

Case studies

Manufacturing and energy

Learn how we delivered 15 high-impact case studies to a tight deadline to support Energy System Catapult with reporting around Innovate UK funding.

Collateral Reports

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Manufacturing and energy

See how we elevated MEPCO’s investor communications by crafting annual reports that strengthened its market positioning.

Reports

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Technology

See how we transformed survey insights from 300+ industry professionals into authoritative Innovation Forecast reports that powered Axora’s sales, marketing and PR campaigns across oil & gas and metals & mining.

Reports Collateral Content

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Property and construction

See how we transformed a single whitepaper idea into a strategic multi-stage campaign that generated strong engagement, numerous leads, and industry-wide praise for Tivoli’s thought leadership.

Brand & content strategy Content Reports

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Testimonials

Commercial Director, Software Company

Software Company

I’m really impressed. Everything reads really well, and you use language we’d never have been able to come up with in a million years!

Commercial Director

Reports Technology

Harry Barton, Portfolio Manager - Strategy and Impact, Energy Systems Catapult

Energy Systems Catapult

Anna and Gunning Marketing provided the Energy Systems Catapult with a comprehensive copywriting service, collaborating with our different business units and partners to produce a range of case studies to highlight the impact of our work. The service we received was tailored to our needs and delivered over and above our expectations. I would highly recommend them to anyone looking for an exceptional copywriting and content generation partner, no matter the subject matter!

Harry Barton

Portfolio Manager - Strategy and Impact

Collateral Manufacturing and energy

Commercial Director, Telecommunications Company