Wealden Rehab is a care equipment specialist working with OTs, care homes, special schools and the NHS. It needed a content strategy that would reach these varied audiences and support its sales team. Gunning Marketing delivered a content strategy, blog content, case studies, and sales collateral that helped boost web traffic, support events, and generate targeted engagement.
With a busy sales team that’s often out in the field, finding the time to create valuable content was a constant challenge.
Wealden Rehab had researched content marketing and was interested in the benefits it had the potential to deliver. It approached us to find out more about how it could leverage content marketing to ensure it stood out from its competitors.
We delivered a comprehensive presentation on the benefits of content marketing to the sales team, followed by a fact-finding session which allowed us to delve into the Wealden Rehab goals and target audience – as well as the sales and purchasing processes and key drivers for decisions.
From that, we created a strategic publishing schedule that balanced the company’s goals with audience interest and the different stages of the sales funnel. We also drafted a distribution strategy to help Wealden achieve greater visibility on search engines.
The Wealden Rehab team are experienced and knowledgeable. Tapping into this wealth of information allows us to create content with genuine value, always framing it around audience pain points.
Complementing the sales team, our strategic input has helped Wealden Rehab increase their footprint, boost traffic to their website and grow their market share. One post about choosing the right shower trolley had 280 views in just 3 months.
In addition to the content planning work, we drafted articles on a monthly basis and provided ongoing support with web copy and brochures to ensure that messaging is consistent and that all channels are aligned.
Our approach enabled us to craft copy that has nurtured and developed relationships with the Wealden Rehab’s key audiences. For example, partnership and innovation are crucial for occupational therapists, and our copy has cemented Wealden Rehab as the ideal partner for this group of individuals. Our copy also helped the sales team pursue relationships with care homes, special schools and loan stores – key customer groups for driving growth.
I can recommend Gunning Marketing and Anna as people who will give invaluable advice, ideas and direction on how to present to potential and existing clients. They have worked on both small and large projects for us, are reliable and friendly, and pick up detail very quickly.
