Husky Finance is a financial services provider working with accountant partners and SME employers. It needed a website and content strategy that would set it apart in a crowded market and capitalise on opportunties such as auto-enrolment. Gunning Marketing built that differentiation into the site copy and content, helping them win new partners and grow its client base.
The company wanted to create a new website that clearly articulated their proposition and highlighted its services and benefits. Husky approached us to work alongside web developers and designers to create web copy that differentiated their business, with the specific goal of appealing to accountants with SME clients. We were also tasked with creating an ongoing content plan and drafting articles to position Husky as an authority on workplace pensions.
As part of a detailed fact-finding session, we delved into the pain points, goals and purchasing drivers of Husky’s two target audiences, focusing primarily on accountants.
From there, we were able to create a nuanced content plan designed to increase Husky’s online authority and demonstrate its awareness of the workplace pension challenges faced by both accountants and employers.
Collaborating closely with web developers, designers and SEO experts at every stage of the project, we drafted web copy that communicates with both strands of Husky’s audience in a structured way – highlighting benefits which include reducing admin, simplifying compliance and making informed choices.
We’ve created compelling web copy and blog content that resonates with both accountants and employers, clearly articulating Husky’s proposition and key differentiators. This includes articles in response to updates to complex auto-enrolment legislation – clearly positioning Husky as thought leaders in the field of workplace pensions.
Messaging has been seeded out marketing collateral, including leaflets and brochures used at various stages in the sales process. As a result, the business has attracted new partners from both target audiences.
