Blog

AI can generate content at scale, but it can’t replace the strategic thinking behind effective copywriting. Drawing on insights from CopyCon 2026, this blog explores why the best marketing teams are using AI as a tool – not a substitute for audience understanding, emotional connection and commercially-driven content strategy.

From moving up the value chain to communicating sustainability and AI capabilities, manufacturers face a key marketing challenges. This article explores 4 key issues shaping manufacturing marketing today – and the practical strategies you can use to strengthen positioning.

From behavioural science tactics to AI pitfalls, Uplift Live delivered practical insights for B2B marketers using LinkedIn. Here are 6 lessons that can improve how you approach LinkedIn content, engagement and long-term relationship building.

In this episode of the Trendy Words podcast, host Andrew Monro spoke with Anna Gunning, Director of Gunning Marketing, to explore why the word ‘passionate’ fails in B2B marketing — and how businesses can move beyond the generic and the buzzwords to differentiate.