Yes, we really said that. Effective copy is about showing your ideal customers how you make their jobs (and lives) easier… not about being different for the sake of it.
With 20 years' experience writing across the tech and service stack, we know what makes both C-suite and devs sit up and take notice.
The more complex the tech, the simpler your approach to marketing it should be: a clearly-articulated value proposition, seeded strategically (and consistently) across your marketing assets.
It's how we've helped our clients achieve 104% increases in organic traffic, 115% increases in referral traffic, and an extra £50,000 in revenue over 12 months.
Move beyond scalability, reliability, and other table-stakes promises, and zoom in on the outcomes most likely to move the needle in your favour.
B2B buying decisions don't happen in a vacuum. We help you make your case to your audiences – and help them make their case to fellow decision-makers.
Build a business case your ideal clients' stakeholders can say yes to, without leaning on scare tactics and other overdone (and ineffective) approaches.
'Data is power,' says every data and analytics company on the market. We help you do less telling, and show more of that power's real-world impact.
Expertise means nothing if it doesn't cut through. We craft your hard-won insights into compelling stories that make you valued, memorable, and preferred.
Book a free, no-obligation chat to discuss your requirements.
They have the rare ability to convert Nordcloud’s portfolio – both technical and transformational – into stories that are interesting, easy to consume and meaningful to customers.
From the outset, it was very clear that Gunning Marketing listened to us and understood our business. Getting a second opinion on our ideas was a useful way to sanity check and improve them. The compelling, punchy copy they delivered helped to soften our technical language, which otherwise has the potential to alienate customers. We were also impressed with the transparency of the entire process. We’ve already recommended Gunning Marketing and will continue to do so.
I’m amazed. The speed at which you’re able to transform ramblings into coherent pieces of content continues to add value to our online marketing strategy. You have a real talent, and it’s greatly valued.
