About us

There’s a lot that goes into persuasive writing – psychology, messages, word choice, structure and more. We craft copy that tells your story successfully, so you get more value from your marketing.

AAT
Nordcloud
Engage Hub
C&W
Baringa
Alfed
Catapult
AAT
Nordcloud
Engage Hub
C&W
Baringa
Alfed
Catapult
Who we are

Tell the stories your competitors can’t

Are you a market leader with a passion for quality and a commitment to service?
That’s wonderful – but your competitors say they are, too.

To stand out, you need to communicate what about your passion, commitment, quality and service is different – and why customers should care.

That’s where we come in.

We're B2B copywriters who will help you tell your story in a way that attracts, nurtures and persuades your audience. From value propositions, tone of voice and content strategies to web copy, thought leadership, marketing collateral and annual reports – we help you use the right words to get the right result.

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What you get when you work with us
Pro Copywriters Pro MemberHubSpot Academy Inbout Marketing CertifiedCertified Content Marketer

Sector knowledge meets strategic edge

Whether you need technical whitepapers or punchy web copy, we’re known for how effectively we grasp complex issues and translate them into clear, compelling copy.

Our experts
Anna - Director
Quote

I work with scale-up and enterprise-level businesses that need an authoritative and technically capable writer to deliver clear, strategic content.

Our services

Brand & content strategy

The secret sauce of high-converting copy is a well-thought-out strategy. We help you understand your audience, your role in their decision-making, and the most effective way to make sure your message hits home.

Web copywriting

Technical excellence means nothing if you don't connect with your ideal customers. We translate your USPs into compelling, SEO-friendly narratives that slot into your wider marketing strategy and bring more enquiries through the door.

Content

We craft blog posts, articles, infographics, video scripts, and guides that contribute meaningfully to industry conversations and genuinely help customers make better-informed decisions.

Reports

Planning an annual or ESG report? We know exactly how to craft narratives that engage, inform, and build trust with shareholders, communities, and others who are invested in your brand.

Collateral

From brochures and case studies to direct mail and newsletters, we help you communicate the right messages at the right point in the customer journey – helping move them to the next step.

Training

Build and enhance your in-house teams' copywriting, content marketing, and digital marketing skills with interactive, engaging training they can put into practice right away.
How we can help

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Companies have chosen us over the last 10 years

Gunning Marketing has some of the strongest and most organised content writers I've worked with in my career so far. They're fantastic at understanding a brief and have a real flair for planning information architecture across both print and digital media. They have worked across various sectors and can fully immerse themselves into any business mindset.

Anthony Purkiss, Director

I can recommend Gunning Marketing and Anna as people who will give invaluable advice, ideas and direction on how to present to potential and existing clients. They have worked on both small and large projects for us, are reliable and friendly, and pick up detail very quickly.

Simon Campbell, Managing Director

100%

Of projects delivered on or before the deadline

Case studies
Read more about Baringa

Baringa

Content
Read more about Confederation of British Metalforming

Confederation of British Metalforming

Brand & content strategyCollateralContentReports
Read more about Ellis Contracting

Ellis Contracting

Web copywriting

Let’s talk about your goals and requirements