R3 is a development management consultancy partnering with public and private sector clients to de-risk complex regeneration projects. As a new venture in a niche market, it needed messaging and case studies to support its launch. Gunning Marketing defined R3's value proposition and created compelling web copy and case studies, giving the consultancy a platform to generate business.
The consultancy approached us for help with defining and articulating its brand proposition – as well as to draft compelling web copy and case studies to support its launch.
Collaborating closely with key stakeholders, we delved into R3’s mission and vision – identifying its belief in the power of regeneration and urban transformation to help people live happier, healthier and more sustainable lives.
We also homed in on the pain points and goals of its target audience at every stage of the planning process – defining where R3 could bridge the gap. From there, we created a value proposition and key messages to provide a marketing foundation for all future activity.
Development management consultants operate in a niche market and are in high demand. Leveraging our brand proposition, we’ve created compelling web copy and case studies for R3. By highlighting their expertise and key differentiators, we’ve helped set them apart and provide a platform for generating business from local authority and private sector clients.
