The Confederation of British Metalforming (CBM) is the industry association representing UK metalforming businesses. It needed a sharper value proposition and communications that would land with members and the wider industry. Gunning Marketing delivered strategic communications, content and reports that increased member engagement, strengthened CBM's visibility and supported its industry events.
The organisation approached us to help increase engagement among current members and attract new interest from wider industry stakeholders and prospective members.
We began by delving into the organisation’s mission, vision and values to identify its differentiators. This enabled us to create the organisation’s value proposition and key messages, giving us a strong foundation for all future marketing activity.
From there, we were able to provide strategic guidance on marketing, as well as creating copy for the member brochure, social media and a number of events, including its flagship annual dinner.
In addition, we’ve drafted numerous member communications, including annual members’ reports and articles for Metal Matters, the organisation’s in-house magazine, which is a vital information source for metal manufacturers in the UK.
The CBM has increased engagement among its members by effectively communicating the value that CBM membership delivers, particularly around its work with government and during the coronavirus pandemic
The marketing team has used our communications to publicise well events and ensured they’re well attended. Our communications have also helped the CBM boost its visibility with partners, including other manufacturing trade organisations.
