The Language Grid (TLG) is an English language training provider specialising in Italian business and finance professionals. It needed to stand out among competitors and more effectively communicate its value-add. Gunning Marketing repositioned TLG with a clearer value proposition and new website copy, helping drive an 84.3% increase in traffic within 3 months.
The Language Grid is an innovative English language training company that works with business and finance professionals using a proven methodology and cutting-edge digital learning platform.
While the company had significant success through word-of-mouth recommendations, they wanted the website to work harder. The Language Grid approached us for help for support on marketing to help communicate its offering more effectively.
Our first step was to delve into The Language Grid’s target audience, identifying their pain points and challenges as well as key drivers for purchasing decisions. This enabled us to home in on key characteristics and differentiators, including the organisation’s results-driven approach, emphasis on empowerment and investment in its digital platform.
Once we’d created the organisation’s value proposition and key messages, we were able to draft customer-centric web copy, advising on the site map and working closely with developers and designers to ensure that benefits were clear to The Language Grid’s target audience.
As a result of our brand proposition work, The Language Grid now has a strong framework on which to base all marketing activity. In the first 3 months of the new website going live, traffic increased 84.3% compared them to the previous period, with average session duration increasing 64.53%.
Based on this success, we helped develop a content strategy, produced regular blog posts and drafted copy for marketing collateral including flyers, brochures and video scripts.
