Living Well At Home is a UK property adaptation service supporting independent living. As a new venture, it needed a value proposition and messaging that could launch it credibly and attract the right clients. Gunning Marketing built a clear value proposition and SEO-informed messaging that positioned Living Well At Home for growth while staying true to its founder's vision.
RIBA Chartered Architect Emma Luddington knew from speaking to friends and family that it wasn’t easy to get advice on how to make a property more accessible. She founded Living Well at Home to provide a service that delivers tailored recommendations for individuals who would otherwise have to navigate complex public services or go on waiting lists. Emma knew there was an appetite for her service – which delivers personalised, practical suggestions on how to make homes more accessible and improve safety – but was looking for help on the right approach to launch her business effectively.
We were invited to attend a roundtable on scaling domestic decarbonisation. We synthesised the discussion into a compelling article that could be used as thought leadership for stakeholders across the value chain.Emma initially approached us for help on creating a brochure to launch her business. However, we recommended taking a step back to delve into her mission and vision. This enabled us to articulate Living Well at Home’s value proposition and brand values. From there, we created web copy as well as a brochure.
One of the business’s key differentiators is its empowering approach. Emma was very clear that she didn’t want to patronise older people and, as a result, there were a number of phrases that she wanted to avoid. This meant that we needed to be creative when it came to fitting keywords into the copy. Liaising closely with an SEO expert, we crafted copy that incorporated key search terms yet was true to Living Well at Home’s vision and values.
Emma is delighted with both the web copy and the brochure we created. What’s more, our approach has resonated with Living Well at Home’s target audience and the business is on a growth trajectory.
Going through the copy with you has been the most fun hour of my year!
