Aesthetic Nurse Software is a specialist practice management platform for aesthetic nurses. They wanted their brand and website to feel as sharp and credible as the software itself. Gunning Marketing built a clear, benefit-led brand strategy, website and content that helped generate leads, supported expansion into training partnerships, and won recognition in industry awards.
Word-of-mouth recommendations had afforded the company significant success. However, they wanted to amplify their online presence to boost awareness and increase sales – and they approached us for help.
Our first step was to delve into the company’s target audience – including comments on online forums – to analyse pain points and challenges. For aesthetic nurses, having confidence in business processes (as well as in their clinical approach) is essential, and especially important given that the business side often represents new territory for those coming from a medical background.
We identified the affordability and user-friendliness of the platform as key differentiators – in addition to the accessibility of the software from any device. The latter is vital as it means that aesthetic nurses have access to their diary and clinical information at all times.
Having created the value proposition and key messages, we drafted clear and compelling web copy that integrated Jo’s story – ensuring that the benefits of the platform are clear to potential customers.
We received great feedback from Baringa on the article. Their LinkedIn posts sharing the article had great engagement from within the industry.
After the first successAs a result of our brand proposition work, the business has gone from strength to strength. The web copy has generated leads and boosted sales – and the company has received outstanding feedback on social media and in surveys.
Based on the success of the web copy, we’ve worked with the company on a campaign for providers of aesthetic training courses. This included creating educational material designed to enhance the student experience by providing information about the practicalities of running an aesthetics business.
In addition, we’ve collaborated with the company to produce their award entry for Clinic Support/Product of the Year category in the Aesthetic Awards 2020 – at which the company was shortlisted as a Finalist.ful collaboration, we have continued to support with future roundtables on topics such as EVs, hydrogen, driving UK decarbonisation and AI. We have also supported Baringa teams with copywriting and editing reports for client projects in government and industry.
We loved the branding and what you’ve done. It’s the words we’ve been using for the last 12 months, but in a way we never thought to string together.
