Lanner is a technology provider specialising in simulation and digital twins. It wanted to turn its technical expertise into a lead-generating asset. Gunning Marketing wrote a high-value whitepaper that became a popular download and sparked an ongoing thought leadership programme.
Lanner approached us for help with creating thought leadership around Industry 4.0 to demystify this complex area and help companies make sustainable digital transformation choices.
We had a session with Lanner experts delving into common mistakes and challenges facing companies embarking on the Industry 4.0 journey. We then created a white paper offering a step-by-step approach to digital transformation.
The whitepaper has been a popular download on the Lanner website, with printed copies also distributed at exhibitions.
Following this success, we’ve helped Lanner with a follow-up white paper, blogs and case studies to continue cutting through the noise relating to Industry 4.0.
