Ellis Contracting is a contractor working across residential, commercial, industrial and retail projects. It needed website copy that reflected the full breadth of its expertise and spoke directly to clients. Gunning Marketing repositioned Ellis Contracting with customer-focused messaging, helping it showcase its capabilities and win new business.
With a proven track record of delivering on time, within budget and to the highest standards, Ellis Contracting are experienced building contractors providing a comprehensive range of services.
However, their website didn’t communicate their expertise, service range or value-add – and it wasn’t mobile friendly. As a result, it wasn’t positioning the company as a partner of choice for major projects across residential, industrial, commercial and retail.
To achieve Ellis Contracting’s goal of positioning the business as a partner of choice for high-value contracts, we recommended updating the website’s design to create a modern look that worked across all devices – as well as an optimised user experience.
Based on our recommended sitemap, the new website has sections for services and sectors, as well as a projects page which allows the business to showcase their work across retail, commercial, industrial and residential sectors.
In addition, we updated the messaging – for example by articulating Ellis Contracting’s commitment to delivering on time, within budget and to the highest standards – to demonstrate the benefits it offers stakeholders across the project lifecycle.
The new website – with its contemporary design and customer-centric messaging – clearly communicates Ellis Contracting’s experience and the value they deliver to clients.
It has resonated with Ellis Contracting’s target audience, helping them win new business across residential, industrial, commercial and retail.
