Brain Treatment Center offers a non-invasive neurofeedback treatment within a heavily regulated healthcare market. It needed new messaging and web copy fast, without straying outside strict regulatory boundaries. Gunning Marketing delivered the full project in just 10 days, navigating the constraints and earning board approval at first presentation.
BTC had a one-page holding website that in no way reflected the scope of its services or cutting-edge research. The marketing team needed a new site, visual identity and messaging that positioned BTC as leaders and communicated the science behind its treatment.
BTC was preparing for an announcement, which meant the extended team only had 10 calendar days to finalise the sitemap, write the copy and design the templates.
In addition to the time pressure, we were limited in what we could say and show because of regulatory restrictions around promoting the treatment.
We, therefore, had to work carefully and creatively to craft an engaging, visually striking site that stayed firmly within the legal parameters.
In just 10 calendar days we completed the prototype website for the marketing team to present to the board.
This project was alongside the team at Make Agency.
