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AI
11 Jun 2026Updated26 Jul 20261 min read
How to check your AI-generated copy
Anna Gunning
A quality check for content that needs to cut through
AI has made average content ubiquitous, which is a problem when you need to stand out from the slop.
If you only prompt, proofread, and publish, you can end up with something derivative – that sounds believable but doesn’t stop a scroll, add to a conversation, or nurture a decision-making process.
Use this checklist to evaluate AI-generated copy so you get the efficiency benefits while mitigating the risks.
Anna Gunning is the director of Gunning Marketing, a specialist B2B copywriting and content strategy agency based in Birmingham. She works with scale-up, mid-market, and enterprise businesses across technology, manufacturing, energy, property and construction, finance, and professional services. She has been writing B2B content for more than 20 years.
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