Case Study

Signmark

Signage Specialists

About

Signmark creates signs for construction sites, car parks, roadworks and electric vehicle charging stations.

Industry
Manufacturing and energy
How We've Helped
Web copywriting
The Challenge

Signmark creates signs for construction sites, car parks, roadworks, and electric vehicle charging stations.


Our Approach

Signmark’s sales manager worked with us while at another company, and in his new role approached us to draft compelling copy for the new website. At this stage, they had already appointed a web developer who had created templates and was only waiting for copy to go live. As a result, we needed to deliver the copy within a tight timeframe.

We conducted a discovery workshop to home in on key messages and then, used existing collateral as a starting point, drafted new copy that emphasises Signmark’s value and differentiators in line with the web templates.

Results

We completed the copy within the required timeframe, and the new website is now live.

Concise, high impact and benefit-led, the copy has positioned Signmark as the partner of choice for its target audience – engaging prospects and giving customers the confidence that their signs will be compliant, enhance their brand and arrive when needed.

Copy from the project
Signmark - Home page
Web copy

Signmark - Home page

Download
Signmark - Car park page
Web copy

Signmark - Car park page

Download
Signmark - Civil engineering page
Web copy

Signmark - Civil engineering page

Download
Signmark - EV charging page
Web copy

Signmark - EV charging page

Download
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