Codevate is a software and app development specialist. Having expanded quickly, its website no longer reflected the scope of what it delivered for clients. Gunning Marketing built a new site map and web copy that positioned Codevate as a commercial partner rather than just a supplier, helping the company win higher-value work and consolidate existing client relationships.
Having expanded fast, their website didn’t accurately reflect the scope of the benefits they delivered to clients. Concerned that it wasn’t allowing them to capitalise on opportunities, they approached us to create a website that differentiated their business.
After delving into Codevate’s target audience pain points and goals – as well as drivers for their purchasing decisions – we were able to identify their consultative style as a key differentiator. Codevate act as partners to their clients – and that’s what sets them apart from other players in the market.
Using this collaborative approach as a foundation for messaging, we developed a site map – and subsequently drafted web copy – that portrayed Codevate as a commercial partnership, with a focus on high growth business. We also worked with them to develop a suite of testimonials to communicate clearly the scope and value of their offering.
The customer-centric approach in the copy we’ve drafted has resonated with Codevate’s ambitious target audience, nurturing them towards conversion. As a result, the company has gained higher value work and consolidated existing relationships.
From the outset, it was very clear that Gunning Marketing listened to us and understood our business. Getting a second opinion on our ideas was a useful way to sanity check and improve them. The compelling, punchy copy they delivered helped to soften our technical language, which otherwise has the potential to alienate customers. We were also impressed with the transparency of the entire process. We’ve already recommended Gunning Marketing and will continue to do so.
