How to tell if your copy is any good [Infographic]

Anna Gunning

You’ve just finished writing something. Or your copywriter has just sent through the first draft.

It reads well to you. There are lines that have you nodding in appreciation.

But you’re not the target audience.

So will the copy work?

This checklist will help you review the copy objectively, so you can see if the words on screen or page will result in reader action.

Anna Gunning

Director

Anna Gunning is the director of Gunning Marketing, a specialist B2B copywriting and content strategy agency based in Birmingham. She works with scale-up, mid-market, and enterprise businesses across technology, manufacturing, energy, property and construction, finance, and professional services. She has been writing B2B content for more than 20 years.