BLUE Communications is a marketing and PR agency working across maritime and renewable energy. Its account executives needed practical copywriting skills to help them turn complex subject matter into clear, compelling content. Gunning Marketing delivered tailored copywriting training that equipped the team to write with greater effectiveness and confidence.
BLUE is a global brand, PR and communications and digital marketing agency working in the commercial maritime, marine leisure and renewable energy markets.
The agency had a number of very motivated junior staff who were keen to develop their copywriting skills. They regularly wrote press releases, social media copy, feature articles and case studies for a range of clients.
The leadership wanted to provide dedicated training as part of their personal development plans. They asked us to put together an in-house workshop emphasising skills around translating technical subject matter into engaging, effective content.
We were invited to attend a roundtable on scaling domestic decarbonisation. We synthesised the discussion into a compelling article that could be used as thought leadership for stakeholders across the value chain.We planned and conducted a one-day course for the account managers and executives, creating an interactive environment that was a combination of discussion, exercises and instruction. To increase the value of the learning, we tailored all of the course content to the maritime and renewable energy industry.
The agenda for the day covered the end-to-end writing process, starting with understanding the brief and target audience, and moving through subjects like structuring content, grabbing attention and reviewing writing.
BLUE Communications and the attendees on the day were unanimously pleased with the course, agreeing it was very practical and easy to transfer to their daily workload. We received a great deal of positive feedback, including:
“Great combination of interactive activities and talking.”
“Really enjoyed the training. It’s really interesting learning the science behind engaging copy.”
“It was interactive, well-structured and comfortably paced with great examples to help visualise the theory.”
“It was a clear, considered workshop with a mixture of examples and theory.”
