by Anna Gunning | Nov 2, 2018 | Content Marketing, Copywriting
I sat down with Birmingham radio host Dave Massey on his BrumHour show, which showcases Birmingham-based businesspeople and discusses their online marketing experiences. Listen to the clip for tips (just click the play button below), or read the transcript:...
by Anna Gunning | Feb 6, 2018 | Content Marketing, Copywriting, Featured Home
I was at a networking event chatting with a chap called Kevin, Director of AtmosVR. They create virtual reality experiences – you wear a headset and backpack with a computer, and you work your way through an event space interacting with a virtual world. Kevin...
by Anna Gunning | Sep 20, 2016 | Copywriting
You’ve just finished writing something. Or your copywriter has just sent through the first draft. It reads well to you. There are lines that have you nodding in appreciation. But you’re not the target audience. So will the copy work? This checklist will...
by Anna Gunning | Aug 22, 2016 | Copywriting, Featured Home
I was Googling recently, and this came up as a paid listing: I was so perturbed by it that I took a screenshot and felt compelled to write a blog post about it. Because Google Ads (also called pay-per-click, or PPC) can end up costing you loads of money, and I...
by Anna Gunning | Jun 30, 2016 | Copywriting
Copywriting is about being persuasive, right? Writing can be beautiful, but if it’s not persuasive it’s not contributing towards your commercial goals. Because one feature that distinguishes commercial writing from literature is that we’re asking...
by Anna Gunning | Jun 13, 2016 | Copywriting, Featured Home
I got a sales letter through the door this weekend. Here’s how it starts: And here’s the thing: I don’t care that this company is delighted to assist me with marketing my property (if I wanted to, which I don’t). I don’t care that...