Our Services

We provide comprehensive B2B copywriting and content strategy services, helping companies communicate value and build relationships.

Are you an agency? Use us as a flexible extension of your team to increase your capacity, enhance your offering and help achieve your clients’ goals.

Our Services

We provide comprehensive B2B copywriting and content strategy services, helping companies communicate value and build relationships.

Are you an agency? Use us as a flexible extension of your team to increase your capacity, enhance your offering and help achieve your clients’ goals.

Strategy

What differentiates a company, product or service in its market? What’s the best way to communicate with different target audiences? How should a brand sound?

We help you answer these key strategic questions. Our services include articulating value propositions; defining personas and audience-specific key messaging; and codifying your tone of voice, so you make a consistent, impactful impression through your communications.

Our expertise extends to content strategies, taking that strategic brand work and defining the best way to seed it through blog posts, thought leadership, case studies and more.

Strategy

What differentiates a company, product or service in its market? What’s the best way to communicate with different target audiences? How should a brand sound?

We help you answer these key strategic questions. Our services include articulating value propositions; defining personas and audience-specific key messaging; and codifying your tone of voice, so you make a consistent, impactful impression through your communications.

Our expertise extends to content strategies, taking that strategic brand work and defining the best way to seed it through blog posts, thought leadership, case studies and more.

Web

We asked one agency director why he’s used us for web projects for more than 5 years. After all, there are lots of web copywriters out there. His response:

“You understand how to tease out the right messages and organise them in the right way for the user journey – delivering in a way that makes onward design and development easy.”

From full website copy and landing pages to social media posts and email marketing, we help you tell the right story at the right point in the customer journey. Importantly, you get copy rooted in a holistic understanding of what you’re aiming to achieve, so it works effectively with your SEO, design and wider marketing strategy.

Content

Blog posts, articles, infographics, video scripts, guides – we do it all. But we’re emphatically not a content mill and we don’t work with people who want to blog for the sake of it.

Clients come to us because they want valuable content that will appeal to their target audiences and strategically support their marketing.

We’ll ask pointed questions, dig to find the right hook and give you content that makes a meaningful contribution to your customers’ decision making and the industry conversation.

Content

Blog posts, articles, infographics, video scripts, guides – we do it all. But we’re emphatically not a content mill and we don’t work with people who want to blog for the sake of it.

Clients come to us because they want valuable content that will appeal to their target audiences and strategically support their marketing.

We’ll ask pointed questions, dig to find the right hook and give you content that makes a meaningful contribution to your customers’ decision making and the industry conversation.

Reports

We bring together unique report-writing experience across B2B, financial communications and investor relations.

Recent experience includes whitepapers based on proprietary research, strategic sector roadmaps, Industry 4.0 guides and annual reports for listed and unlisted companies.

Importantly, we approach each project with a laser focus on your objectives and target audiences. You benefit from our keen ability to synthesise data and diverse stakeholder perspectives into cohesive, readable and interesting content – aligning with those objectives and appealing to those audiences.

Collateral

From brochures and case studies to direct mail and newsletters, we help you communicate the right messages at the right point in the customer journey.

A major benefit of working with us that we help close the gap between sales and marketing. We know what questions to ask during the copy development process, which means we can articulate messages that nurture people from cold lead to repeat customer. This makes life easier for sales because your collateral effectively supports their efforts to build relationships.

Collateral

From brochures and case studies to direct mail and newsletters, we help you communicate the right messages at the right point in the customer journey.

A major benefit of working with us that we help close the gap between sales and marketing. We know what questions to ask during the copy development process, which means we can articulate messages that nurture people from cold lead to repeat customer. This makes life easier for sales because your collateral effectively supports their efforts to build relationships.

Training

“The best training we’ve ever had” – that’s the sort of feedback we regularly get from people who attend our training.

We offer bespoke training on copywriting, content marketing and digital marketing for companies that want to enhance skills within their teams. Sessions are interactive and practical – the type of training we enjoy attending ourselves.

Our goal is to give you something that makes your life easier the next time you’re sitting at your desk, looking at your screen, considering what to write in your next email, article, social media post or campaign.

Testimonials

Sharp on proposition development, creative and very astute with technical writing, Gunning Marketing covers all bases as with great copywriting. Content is a real strength, and many times they’ve weaved a great article from a technical aspect or interesting angle – always directly positioned for the relevant persona. They’re a true pleasure to work with.

Simon Jolly, Creative Director Cognition

 

Gunning Marketing are experts at crafting exceptional copy that meets and exceeds a company’s business goals. Understanding the path to success, Anna and the team go above and beyond to lend value and knowledge to the project – resulting in highly effective content strategies that make an emotional connection with the target audience. The result is measurable action and a clear return on investment.

Jo Medlicott, Account Director

 

The brief was to raise the profile of homeshare across a wide range of media, and Gunning Marketing took on the challenge in a thoroughly professional, creative and effective way. The press release they prepared, and the infographic produced to support the key messages, have had a measurable impact on the awareness of homeshare as a concept – relieving loneliness and social isolation for older people and those living with disabilities – as well as of the umbrella organisation, Homeshare International, itself. We are happy to recommend Gunning Marketing without reservation.

Elizabeth Mills OBE, Honorary Director Homeshare International

 

Let’s talk about your goals and requirements:

Get In Touch
E: writers@gunningmarketing.co.uk

T: +44 (0)121 218 3822

Let’s talk about your goals and requirements:

Get In Touch
E: writers@gunningmarketing.co.uk

T: +44 (0)121 218 3822