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Great Copywriting Around Birmingham (& Why These Examples Work)

Great Copywriting Around Birmingham (& Why These Examples Work)

by Anna Gunning | Jul 1, 2019 | Birmingham, Copywriting, Featured Home

One thing about copywriters – they always have an eye for a great line and a great placement (as well as a cringe-worthy line and grammar faux pas). It’s a bit like an architect who notices both sleek lines and slightly crooked window frames. You...
Emotional Decision Making – and What You Can Learn from Virtual Reality

Emotional Decision Making – and What You Can Learn from Virtual Reality

by Anna Gunning | Feb 6, 2018 | Content Marketing, Copywriting, Featured Home

I was at a networking event chatting with a chap called Kevin, Director of AtmosVR. They create virtual reality experiences – you wear a headset and backpack with a computer, and you work your way through an event space interacting with a virtual world. Kevin...
Don’t waste money in Google Ads like this

Don’t waste money in Google Ads like this

by Anna Gunning | Aug 22, 2016 | Copywriting, Featured Home

I was Googling recently, and this came up as a paid listing: I was so perturbed by it that I took a screenshot and felt compelled to write a blog post about it. Because Google Ads (also called pay-per-click, or PPC) can end up costing you loads of money, and I...
You Need to Ask this Question About Your Customers

You Need to Ask this Question About Your Customers

by Anna Gunning | Jun 13, 2016 | Copywriting, Featured Home

I got a sales letter through the door this weekend. Here’s how it starts: And here’s the thing: I don’t care that this company is delighted to assist me with marketing my property (if I wanted to, which I don’t). I don’t care that...

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