by Anna Gunning | Jul 1, 2019 | Birmingham, Copywriting, Featured Home
One thing about copywriters – they always have an eye for a great line and a great placement (as well as a cringe-worthy line and grammar faux pas). It’s a bit like an architect who notices both sleek lines and slightly crooked window frames. You...
by Anna Gunning | Feb 6, 2018 | Content Marketing, Copywriting, Featured Home
I was at a networking event chatting with a chap called Kevin, Director of AtmosVR. They create virtual reality experiences – you wear a headset and backpack with a computer, and you work your way through an event space interacting with a virtual world. Kevin...
by Anna Gunning | Aug 22, 2016 | Copywriting, Featured Home
I was Googling recently, and this came up as a paid listing: I was so perturbed by it that I took a screenshot and felt compelled to write a blog post about it. Because Google Ads (also called pay-per-click, or PPC) can end up costing you loads of money, and I...
by Anna Gunning | Jun 13, 2016 | Copywriting, Featured Home
I got a sales letter through the door this weekend. Here’s how it starts: And here’s the thing: I don’t care that this company is delighted to assist me with marketing my property (if I wanted to, which I don’t). I don’t care that...
