November 2, 2018
MD Anna Gunning talked marketing and copywriting on the BrumHour radio show, which showcases Birmingham-based businesspeople. Listen or read the transcript.
February 6, 2018
I was chatting to the director of a virtual reality experience company. He described how people behave when confronted with scary virtual experiences. And there are valuable lessons for marketers in that behaviour. Read what they are.
November 24, 2016
'We want to start blogging but we don't know what to do.' Sound familiar? Here's my 11-step process for creating content that hooks your readers.
September 20, 2016
Words sell, but only if you use the right ones to tell the right story. Use this checklist to review copy objectively so you can assess if the copy will work.
August 22, 2016
I was Googling recently and this ad appeared as a paid listing. It is wrong in so many ways. Read this blog post to avoid making the same Adwords mistakes.
August 15, 2016
If you're new to content marketing and have limited time and/or limited budget, try these 7 tools and apps (my favourites based on 10 years' experience).
June 30, 2016
This infographic summarises the 6 weapons of influence and gives easy tips on how to use them in copy. Learn how to make your writing is more persuasive.
June 13, 2016
This sales letter makes a common but disastrous mistake in its copy. Ask yourself this question to avoid it - and craft copy that captures attention.
June 8, 2016
I've gathered my top 8 content marketing tips into this infographic, so you know what you should definitely be doing (and what you must avoid at all costs).
June 8, 2016
You hear a lot about information overload and short attention spans. Here's why you shouldn't get distracted (or discouraged) by the digital marketing hype.
June 8, 2016
When you want to sound impressive, it's tempting to talk about your revolutionary, market-leading innovation. Here's how to resist the temptation.
June 8, 2016
Do you make your readers work to figure out what you're trying to say? If your copy takes effort to read, it's time to change your approach.
June 8, 2016
Learn about my approach to copywriting and my advice for budding copywriters in this February 2016 interview with the Professional Copywriters' Network.
June 7, 2016
Want to raise awareness? Convert leads more easily? Support your sales team? Content marketing will help. Learn the basics in 5 minutes.