Copywriting Blog
Copywriting Blog
Coronavirus Marketing: Do’s and Don’ts
The Talking Business video series interviews Anna Gunning about the good and the bad when it comes to coronavirus marketing. She also gives tips on developing a marketing career in the current climate. Watch the video or read the transcript.
Gunning Marketing helps deliver Government-funded Brexit business readiness initiative
Gunning Marketing – the Birmingham copywriting and content strategy consultancy – is working with the Aluminium Federation on a Brexit readiness initiative. Read more.
Gunning Marketing Joins Birmingham Chamber of Commerce
Gunning Marketing has joined the Greater Birmingham Chambers of Commerce as a premier member. We look forward to seeing other Birmingham businesses at upcoming events.
Birmingham copywriter Anna Gunning talks writing for B2B marketing
ProCopywriters, the professional association for commercial writers, interviews Birmingham copywriter Anna Gunning. Read her tips for businesses and writers.
Great Copywriting Around Birmingham (& Why These Examples Work)
Check out these 5 examples of copy from around Birmingham – and find out what makes each so effective in its own way.
LoveBrum & Gunning Marketing partner to support Birmingham charities
We’re a small Birmingham copywriting agency, and our success over the past 4 years is linked to the local relationships we’ve built. We’re now partnering with LoveBrum, a small local charity that shares our ambition for the city.
5 Things You Know if You’re a Birmingham Copywriter
If you’re a copywriter in Birmingham like MD Anna Gunning, these 5 quirks probably sound familiar. Read what makes Birmingham a unique city for marketing.
The Future of Content
Digital marketing experts gathered in Manchester to discuss the future of content and copywriting. Here’s what you need to know.
![Get to the Heart of the Copywriting Brief [Copywriting Conference]](https://www.gunningmarketing.co.uk/wp-content/uploads/2019/06/CopyCon18-400x250.jpg)
Get to the Heart of the Copywriting Brief [Copywriting Conference]
B2B copywriter and content marketer Anna Gunning spoke at the flagship Copywriting Conference 2018. Here are her tips on writing effective copy.
Birmingham Copywriter Anna Gunning featured on The Writing Desk
Birmingham-based copywriter and content marketer Anna Gunning was interviewed for The Writing Desk blog. Read what she says about writing, marketing and her working processes.
Copywriting and Online Marketing in Birmingham
MD Anna Gunning talked marketing and copywriting on the BrumHour radio show, which showcases Birmingham-based businesspeople. Listen or read the transcript.
Emotional Decision Making – and What You Can Learn from Virtual Reality
I was chatting to the director of a virtual reality experience company. He described how people behave when confronted with scary virtual experiences. And there are valuable lessons for marketers in that behaviour. Read what they are.
How To Write A Compelling Blog Post (11 step method)
‘We want to start blogging but we don’t know what to do.’ Sound familiar? Here’s my 11-step process for creating content that hooks your readers.
![How to Tell if Your Copy is Any Good [Infographic]](https://www.gunningmarketing.co.uk/wp-content/uploads/2016/09/Copy-checklist-blog-image-901x474-1-400x250.png)
How to Tell if Your Copy is Any Good [Infographic]
Words sell, but only if you use the right ones to tell the right story. Use this checklist to review copy objectively so you can assess if the copy will work.
Don’t waste money in Google Ads like this
I was Googling recently and this ad appeared as a paid listing. It is wrong in so many ways. Read this blog post to avoid making the same Adwords mistakes.
7 Content Marketing Apps & Tools for the Busy Marketer
If you’re new to content marketing and have limited time and/or limited budget, try these 7 tools and apps (my favourites based on 10 years’ experience).
![Wield the 6 Weapons of Influence in Your Copy [Infographic]](https://www.gunningmarketing.co.uk/wp-content/uploads/2016/09/Influence-infographic-blog-image-901x474-1-400x250.png)
Wield the 6 Weapons of Influence in Your Copy [Infographic]
This infographic summarises the 6 weapons of influence and gives easy tips on how to use them in copy. Learn how to make your writing is more persuasive.
You Need to Ask this Question About Your Customers
This sales letter makes a common but disastrous mistake in its copy. Ask yourself this question to avoid it – and craft copy that captures attention.