1. Values

Thank you for trusting us with some information about you.  We take that trust seriously and we want you to know how we use your information and why.

If you have queries about how we use your data, or comments or questions about this Policy, please do email us.  The email address to use is set out in section 2 below.

Policy updates: We keep this Policy under regular review, and this page may be updated from time to time.  Please come back here to check the latest version.  This Policy was last updated on the date given in the final box in the table in section 2 below.


2.   Who are we?

Name Gunning Marketing Limited

Anna Gunning



Company Registration Number 10626391
Email address for official notices [email protected]
Data retention period 7 years
Cookie policy See section 12
Date this policy was last updated 18 May 2018

3. Words with specific meanings

In this Policy, there are words and phrases that have a specific meaning or that we are using in a special way.  They are:

“personal data” any information about an identifiable living human being.
“process” we “process” your personal data when we do anything with it, which might include:  collecting, recording, organising, storing, adapting, altering, retrieving, using, combining, disclosing, or deleting it.
“special category data” personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, sex life or sexual orientation, health, genetic or biometric data.


4. What this policy describes

This policy describes how we will collect and use personal data about you.

We process information about:

“Prospects” potential clients or referrers;
“Clients” who have bought goods or services from us;
“Suppliers”, “Associates” suppliers or potential suppliers of goods or services to us;
“Affiliates” who have signed up to our affiliate scheme (if we have one)

5. What information we process and why

a. Prospects

Most of the information we process comes from you.  We process it so we can reply to you, and when you contact us again we know what you asked before, what you were sent, and what you told us.

Typically, we are collecting name, contact details, how we came across you, and background information from you or published by you on social media or freely accessible on the internet on why you might be interested in our products or services or a relevant contact for our business.

If you sign up to an email list, you will be sent what you asked for. We normally operate ‘double opt-in’ lists and you will need to reconfirm your subscription before anything is sent.   You can unsubscribe at any time by clicking the unsubscribe button on any email.

You are not automatically subscribed to any other lists, but may be invited to join an appropriate one.

If we email you individually using our own email system, or respond to an email sent to us at any of our business email addresses, a copy of that email will also be stored.

If you make an enquiry via our website, we will keep details of that enquiry and response for our data retention period (section 2, Table, above).

We do not routinely keep special category data. To the extent we hold this, it was supplied or made publicly available by you.

b. Clients

Once you buy something from us, we will collect information from you at the point of sale.

This will include the information we collect from Prospects (above). We collect your email address, phone number and postal address so we can provide what we have contracted to, invoice you and keep proper records of our business relationship.

We process your data to support the delivery the goods and services you have bought. We keep records of the goods/services provided to you, and information you give us, so we can support you when needed and advise you of any additional services you may need.

Financial and credit card details

We do not receive or store credit card details. If you pay us by BACS or direct transfer, we know only what the bank tells us, which is usually the name of the person who paid us and how much and the reference number.

We do not routinely keep credit scores nor use credit reference agencies.

When we are processing data about you on behalf of a client, we are operating under the banner of our client’s data privacy policy. We will refer any enquiry from you to them, as they are the ‘data controller’ responsible for dealing with your query. But we will support that by providing relevant information to our client for passing to you.

c.    Suppliers and Associates

We collect information on potential and actual suppliers and associates. This is mostly provided by you, but we do add to it the same kind of data we use for prospects (see above).

If you become a supplier or associate, we keep a copy of the contract between us and your bank details so we can pay you. We also keep a record of invoices/payments for accounting purposes.

We keep a record of the work you undertook for us/our clients along with any comments, reviews or suggestions about that work including complaints (if any) and their resolution.

This information is all needed to manage our client relationships and our supply chain.

d.   Affiliates

We do not currently have an affiliate scheme. If we set up an affiliate scheme in future, affiliate data will be held in accordance with this policy. We will ask you for information when you apply and that will be kept to administer the affiliate scheme.

6. Marketing and automated emails

We monitor who opens what in our email lists, and pre-set sequences of information we send you. We do this so we can see if content is popular and generate more of it, or if it is not read.

There may be sub-routines that trigger if you click on links or articles. These are designed to offer you more information about things you are interested in.

You can unsubscribe from these sequences at any time.

Existing clients may receive emails about specific offers relating to things you have already purchased. You can unsubscribe from these at any time.

From time to time, we contact individual email subscribers. This would normally be if we wanted to follow up with you about content you engaged with, something odd was going on and we wanted to check you could see and use the content, or find out what was causing a problem.

7. Data sharing – Third parties

We do not sell or exchange your personal data with organisations who may want to sell you something or use your data for research or other purposes.

a. Platforms

We keep a list of the software platforms we use to run our business.  If you would like a list of all the platforms we use, please email us (at the email address in section 2, Table, above).

b. People

We have an outsourced support team for our own business which may include virtual assistants, web designers, it support, sales and marketing, accounting and more. They have limited access to your data, where the service they provide to us means they need it.

For example, if our IT support wants to check the functionality of a laptop or back up, they may need temporary access to information that may include something about you.

For example, if we invoice you, our accountant needs to process the information in the invoice.

Your information/advice is held in the strictest confidence.

8. Where your data is located

Like most small businesses, we do not have any tailor-made software – we use mainstream packages for everything from our client records to email to accounting.

This means that some of your data may be held in the EEA, and some may be held in services in the USA (with suitable data privacy shields) or elsewhere. We have picked mainstream suppliers with appropriate security standards.

9. Retention periods

Your information will be kept for the length of time set out in our retention period (see section 2, Table, above).

We need to keep client information long enough to satisfy HMRC and our insurers.  We keep information on prospects long enough to make our sales enquiry and relationship management system effective.

If you subscribed to an email list, you will remain on the list(s) you joined until you unsubscribe from that list.

10. Your rights

You have the right to know what information we are collecting on you and to amend it if it is inaccurate.

If you feel for some reason we have information we should not be keeping, or it is out of date or otherwise wrong, please let us know and we will take appropriate action.

Most of the information we hold is not based on your individual consent but is based on our needing the information to run our business and provide our products and services.

If you want to know what information we have about you (if any), email us at the email address set out above and give us your name, email address(es) and we will happily do a search and let you know what information we hold on you and how we are using it/have used it.

You have a “right to be forgotten” – but that does have some legal limits to it. If you want us to remove information about you, let us know. If you have been a client, we may not be able to remove all data as we will have to ensure that we can continue to comply with legal, accounting, taxation and our insurer’s requirements.

11. Complaints

If you have a complaint about the way we are handling your information or how we have responded to a request for information or removal, you can take this up in the first instance by emailing us at the email address set out above.

If we can’t sort it out, the relevant supervisory authority for us is the Information Commissioner for the UK.  You can contact them here.

12. Cookies

A cookie consists of information sent by a web server to a web browser, and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.

Third parties who provide web services to us may also send you cookies.

We use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google’s privacy policy is available at http://www.google.com/privacypolicy.html.

Most browsers allow you to reject all cookies, while some browsers only allow you to reject third-party cookies. However, blocking all cookies will have a negative impact upon the usability of many websites.

13. Advice disclaimer

The information contained on gunningmarketing.co.uk, or delivered via email or downloads from the site, is general in nature and is not meant to substitute for any professional marketing advice. If you need specific advice, please contact us directly. This website is in no way responsible for your reliance on any of the advice or information contained herein or any third-party links contained herein. You should not act, or refrain from acting, on the basis of information included on this site without first consulting a specialist.

14. Comments policy

We reserve the right to delete comments we deem, in our sole discretion, to be irrelevant to the topics at hand or at odds with the goals, spirit or focus of the website.

We am not liable for any content that is unlawful, threatening, abusive, libellous, defamatory, false, misleading or otherwise objectionable in any way, including without limitation any transmissions constituting or encouraging conduct that would constitute a criminal offence, give rise to civil liability, or otherwise violate any local, regional, national or international law or regulation.

Although we reserve the right to delete comments at our discretion, you remain solely responsible for the content you post, and you agree to hold us harmless in connection with any claims or other statements you post, or that are posted by others and relied upon by you.

15. Policy amendments

We may update these policies from time-to-time by posting a new version on the website. You should check this page occasionally to ensure you are happy with any changes.

16. Have questions?

If you have any questions about these policies or how we use your personal information, please email [email protected].