Wield the 6 Weapons of Influence in Your Copy [Infographic]
copywriting-questions-for-customers
You Need to Ask this Question About Your Customers
June 13, 2016
content-marketing-apps
7 Content Marketing Apps & Tools for the Busy Marketer
August 15, 2016
influential-copywriting-tips

Copywriting is about being persuasive, right?

Writing can be beautiful, but if it’s not persuasive it’s not contributing towards your commercial goals. Because one feature that distinguishes commercial writing from literature is that we’re asking people to take action. We need to give readers a reason to give up their time, money or contact details.

So how do you craft your copy to weave a subtle spell on your readers? By using psychology to your advantage.

Psychology professor Robert Cialdini literally wrote the book on influence. Influence: The Psychology of Persuasion was the first major analysis on the subject. He identified so-called 6 weapons of influence, and you should use them to make your copy more compelling.

This infographic summarises each weapon and gives tips on how to use them in copy.

influential-copywriting-infographic

The following two tabs change content below.
Anna is a Birmingham-based copywriter and content strategist. She has more than 15 years of digital marketing experience, and has worked with companies across manufacturing, technology, industry, property, professional services and more.

Leave a Reply

Your email address will not be published. Required fields are marked *