How to Tell if Your Copy is Any Good [Infographic]


You’ve just finished writing something. Or your copywriter has just sent through the first draft.

It reads well to you. There are lines that have you nodding in appreciation.

But you’re not the target audience.

So will the copy work?

This checklist will help you review the copy objectively, so you can see if the words on screen or page will result in reader action.


Take the next step to more convincing copy

I’ve distilled my top copywriting advice into 10 easy-to-read emails.

Each week you get a new tip that makes it easier to write copy that works – and that extra persuasive power means more customers, more loyalty and more revenue.


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I’m a Birmingham-based freelance copywriter and content strategist who helps companies achieve business goals. My previous experience includes copywriting and head of content roles at award-winning agencies. I'm also a member (and on the committee) of The Professional Copywriters' Network, and am inbound and HubSpot certified.

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