You’ve just finished writing something. Or your copywriter has just sent through the first draft.
It reads well to you. There are lines that have you nodding in appreciation.
But you’re not the target audience.
This checklist will help you review the copy objectively, so you can see if the words on screen or page will result in reader action.
I’ve distilled my top copywriting advice into 10 easy-to-read emails.
Each week you get a new tip that makes it easier to write copy that works – and that extra persuasive power means more customers, more loyalty and more revenue.