by Anna Gunning | Jun 8, 2016 | Copywriting
It’s become a modern cliche – our attention spans are so short that there’s no point writing anything more than 500 words. (It’s not true, by the way. Research from Medium found that 7-minute posts capture the most reading time, on average....
by Anna Gunning | Jun 8, 2016 | Copywriting
You’re in the midst of crafting your copy. You need to show how impressive your product or service is. So the temptation is to sprinkle some revolutionary, market-leading innovation into your sentences, to reflect that you’re at the cutting edge and...
by Anna Gunning | Jun 8, 2016 | Copywriting
Watch this video: His name is Sheku Kanneh-Mason and he’s 17 years old. He just won BBC Young Musician of the Year with this performance of Shostakovich’s Cello Concerto 1. Now watch this video. Her name is Gabby Douglas, and she’s an American...
by Anna Gunning | Jun 8, 2016 | Copywriting
The Professional Copywriters’ Network (ProCopywriters) is the UK professional association for commercial writers. Not only am I a member, but I’m also on the management committee and am a regular contributor to their popular writers’ blog. In...