I’ve gathered my top 8 content marketing tips into this infographic, so you know what you should definitely be doing (and what you must avoid at all costs).
You hear a lot about information overload and short attention spans. Here’s why you shouldn’t get distracted (or discouraged) by the digital marketing hype.
When you want to sound impressive, it’s tempting to talk about your revolutionary, market-leading innovation. Here’s how to resist the temptation.
Do you make your readers work to figure out what you’re trying to say? If your copy takes effort to read, it’s time to change your approach.
Learn about my approach to copywriting and my advice for budding copywriters in this February 2016 interview with the Professional Copywriters’ Network.
Want to raise awareness? Convert leads more easily? Support your sales team? Content marketing will help. Learn the basics in 5 minutes.