Case Study
The Confederation of British Metalforming (CBM)
The leading trade association for UK manufacturers of fasteners, forgings, pressings as well as cold-rolled and sheet-metal products.
Details
Company Name: The Confederation of British Metalforming (CBM)
As the only specialist manufacturers’ organisation for experts in metalforming, they’re membership-driven and give manufacturers a collective voice at the highest level.
The Challenge
The organisation approached us to help increase engagement among current members and attract new interest from wider industry stakeholders and prospective members.
Our Approach
We began by delving into the organisation’s mission, vision and values to identify its differentiators. This enabled us to create the organisation’s value proposition and key messages, giving us a strong foundation for all future marketing activity.
From there, we were able to provide strategic guidance on marketing, as well as creating copy for the member brochure, social media and a number of events, including its flagship annual dinner.
In addition, we’ve drafted numerous member communications, including annual members’ reports and articles for Metal Matters, the organisation’s in-house magazine, which is a vital information source for metal manufacturers in the UK.
The Results
The CBM has increased engagement among its members by effectively communicating the value that CBM membership delivers, particularly around its work with government and during the coronavirus pandemic
The marketing team has used our communications to publicise well events and ensured they’re well attended. Our communications have also helped the CBM boost its visibility with partners, including other manufacturing trade organisations.
