Case Study
Signmark
Signage Specialists
Details
Company Name: Signmark
Signmark creates signs for construction sites, car parks, roadworks and electric vehicle charging stations.
The Challenge
Signmark creates signs for construction sites, car parks, roadworks, and electric vehicle charging stations.
Our Approach
Signmark’s sales manager worked with us while at another company, and in his new role approached us to draft compelling copy for the new website. At this stage, they had already appointed a web developer who had created templates and was only waiting for copy to go live. As a result, we needed to deliver the copy within a tight timeframe.
We conducted a discovery workshop to home in on key messages and then, used existing collateral as a starting point, drafted new copy that emphasises Signmark’s value and differentiators in line with the web templates.
The Results
We completed the copy within the required timeframe, and the new website is now live.
Concise, high impact and benefit-led, the copy has positioned Signmark as the partner of choice for its target audience – engaging prospects and giving customers the confidence that their signs will be compliant, enhance their brand and arrive when needed.
