Case Study

Hilltop Credit Partners

Property development finance specialists


Company Name: The Confederation of British Metalforming (CBM)

Hilltop Credit Partners is a property development finance company focusing on SME residential developers.

The Challenge

The company wanted to boost its website’s search rankings for a variety of specific keywords – using high-quality content on a range of topics. With this in mind, it put together a content plan and approached us for help on delivery.

Our Approach

Collaborating with the Head of Marketing, we created a range of compelling content – from informative blog posts to in-depth articles. This including working with a range of Hilltop specialists, from origination to execution and monitoring.

While maintaining focus on the target audience and ensuring all content aligns with Hilltop’s wider strategic messaging, we ensure that all the copy we draft is optimised for SEO.

The Results

Hilltop Credit Partners has been delighted with the content we’ve delivered – and the articles are helping achieve the client’s SEO objectives.

They’ve been particularly impressed by our ability to optimise content for keywords while always ensuring posts are audience-centric.