by Anna Gunning | Aug 22, 2016 | Copywriting, Featured Home
I was Googling recently, and this came up as a paid listing: I was so perturbed by it that I took a screenshot and felt compelled to write a blog post about it. Because Google Ads (also called pay-per-click, or PPC) can end up costing you loads of money, and I...
by Anna Gunning | Aug 15, 2016 | Content Marketing
Here’s the situation: I’m a freelance copywriter running my own content marketing I don’t have InDesign or Photoshop (and have never used them) I’m booked with client projects, which means I need tools that help me work efficiently I like spending time on my own...
by Anna Gunning | Jun 30, 2016 | Copywriting
Copywriting is about being persuasive, right? Writing can be beautiful, but if it’s not persuasive it’s not contributing towards your commercial goals. Because one feature that distinguishes commercial writing from literature is that we’re asking...
by Anna Gunning | Jun 13, 2016 | Copywriting, Featured Home
I got a sales letter through the door this weekend. Here’s how it starts: And here’s the thing: I don’t care that this company is delighted to assist me with marketing my property (if I wanted to, which I don’t). I don’t care that...
by Anna Gunning | Jun 8, 2016 | Content Marketing
You’ve seen blogs proliferating across the internet. Maybe your competitors have started publishing. Maybe you want to take the lead in your industry. But where to start? I’ve gathered my top 8 content marketing tips into this infographic, so you know what...