Right Words, Right Result

Are you a market leader with a passion for quality and a commitment to service?

That’s wonderful – but your competitors say they are too.

To stand out you need to communicate what about your passion, commitment, quality and service is different – and why customers should care.

That’s where I come in.

I’m a copywriter who will help you tell your story in a way that attracts, nurtures and persuades your audience.

What I Write

It’s a long list, from adverts to websites (I can’t think of one that starts with ‘z’)

B2B: I help you communicate your value and build relationships with all the key decision makers.

B2C: I craft messages that stand out, so you attract new customers and boost loyalty.

Third Sector: I help you promote your mission, so you connect with donors and stakeholders.

How I Help

There’s a lot that goes into persuasive writing

Psychology. Messages. Word choice. Structure.

Persuasive writing isn’t about stringing any old words together: it’s salesmanship in print and on screen.

I craft copy that tells your story successfully, so you get more value from your marketing.

Read My Blog

November 24, 2016

11 Steps to Writing Business Blogs (If You’re Just Getting Started)

'We want to start blogging but we don't know what to do.' Sound familiar? Here's my 11-step process for creating content that hooks your readers.
September 20, 2016

How to Tell if Your Copy is Any Good [Infographic]

Words sell, but only if you use the right ones to tell the right story. Use this checklist to review copy objectively so you can assess if the copy will work.
August 22, 2016

You’re Wasting Money If Your Google Ads Are Like This

I was Googling recently and this ad appeared as a paid listing. It is wrong in so many ways. Read this blog post to avoid making the same Adwords mistakes.

My Services


Value propositions, personas, tone of voice, slogans


Websites, landing pages, email marketing, online advertising


Content strategies, blog posts, infographics, case studies, white papers


Brochures, direct mail, marketing collateral, newsletters, advertising

Contact Me

Let’s talk about your goals and requirements:

email: anna@gunningmarketing.co.uk
call: +44 (0)7828 536 728