Plain English
June 24, 2020

Coronavirus Marketing: Do’s and Don’ts

The Talking Business video series interviews Anna Gunning about the good and the bad when it comes to coronavirus marketing. She also gives tips on developing a marketing career in the current climate. Watch the video or read the transcript.
October 18, 2019

Gunning Marketing helps deliver Government-funded Brexit business readiness initiative

Gunning Marketing – the Birmingham copywriting and content strategy consultancy – is working with the Aluminium Federation on a Brexit readiness initiative. Read more.
September 19, 2019

Gunning Marketing Joins Birmingham Chamber of Commerce

Gunning Marketing has joined the Greater Birmingham Chambers of Commerce as a premier member. We look forward to seeing other Birmingham businesses at upcoming events.
July 5, 2019

Birmingham copywriter Anna Gunning talks writing for B2B marketing

ProCopywriters, the professional association for commercial writers, interviews Birmingham copywriter Anna Gunning. Read her tips for businesses and writers.
July 1, 2019

Great Copywriting Around Birmingham (& Why These Examples Work)

Check out these 5 examples of copy from around Birmingham - and find out what makes each so effective in its own way.
June 21, 2019

LoveBrum & Gunning Marketing partner to support Birmingham charities

We're a small Birmingham copywriting agency, and our success over the past 4 years is linked to the local relationships we've built. We're now partnering with LoveBrum, a small local charity that shares our ambition for the city.
June 12, 2019

5 Things You Know if You’re a Birmingham Copywriter

If you're a copywriter in Birmingham like MD Anna Gunning, these 5 quirks probably sound familiar. Read what makes Birmingham a unique city for marketing.
June 10, 2019
The Future of Copywriting and Content

The Future of Content

Digital marketing experts gathered in Manchester to discuss the future of content and copywriting. Here's what you need to know.
June 10, 2019

Get to the Heart of the Copywriting Brief [Copywriting Conference]

B2B copywriter and content marketer Anna Gunning spoke at the flagship Copywriting Conference 2018. Here are her tips on writing effective copy.
June 10, 2019

Birmingham Copywriter Anna Gunning featured on The Writing Desk

Birmingham-based copywriter and content marketer Anna Gunning was interviewed for The Writing Desk blog. Read what she says about writing, marketing and her working processes.
November 2, 2018

Copywriting and Online Marketing in Birmingham

MD Anna Gunning talked marketing and copywriting on the BrumHour radio show, which showcases Birmingham-based businesspeople. Listen or read the transcript.
February 6, 2018

Emotional Decision Making – and What You Can Learn from Virtual Reality

I was chatting to the director of a virtual reality experience company. He described how people behave when confronted with scary virtual experiences. And there are valuable lessons for marketers in that behaviour. Read what they are.
November 24, 2016
How to write an amazing blog post

How To Write A Compelling Blog Post (11 step method)

'We want to start blogging but we don't know what to do.' Sound familiar? Here's my 11-step process for creating content that hooks your readers.
September 20, 2016

How to Tell if Your Copy is Any Good [Infographic]

Words sell, but only if you use the right ones to tell the right story. Use this checklist to review copy objectively so you can assess if the copy will work.
August 22, 2016

Don’t waste money in Google Ads like this

I was Googling recently and this ad appeared as a paid listing. It is wrong in so many ways. Read this blog post to avoid making the same Adwords mistakes.
August 15, 2016

7 Content Marketing Apps & Tools for the Busy Marketer

If you're new to content marketing and have limited time and/or limited budget, try these 7 tools and apps (my favourites based on 10 years' experience).
June 30, 2016

Wield the 6 Weapons of Influence in Your Copy [Infographic]

This infographic summarises the 6 weapons of influence and gives easy tips on how to use them in copy. Learn how to make your writing is more persuasive.
June 13, 2016

You Need to Ask this Question About Your Customers

This sales letter makes a common but disastrous mistake in its copy. Ask yourself this question to avoid it - and craft copy that captures attention.
June 8, 2016

Content Marketing Do’s & Don’ts [Infographic]

I've gathered my top 8 content marketing tips into this infographic, so you know what you should definitely be doing (and what you must avoid at all costs).
June 8, 2016

3 Marketing Cliches (and What Old-School Sales Letters Teach You About Modern Marketing)

You hear a lot about information overload and short attention spans. Here's why you shouldn't get distracted (or discouraged) by the digital marketing hype.
June 8, 2016

3 Ways to End Your Dependence on Bland Fluff Words

When you want to sound impressive, it's tempting to talk about your revolutionary, market-leading innovation. Here's how to resist the temptation.
July 1, 2019

Great Copywriting Around Birmingham (& Why These Examples Work)

Check out these 5 examples of copy from around Birmingham - and find out what makes each so effective in its own way.