Plain English

November 2, 2018

Interview with Brum Radio about Copywriting

MD Anna Gunning talked marketing and copywriting on the BrumHour radio show, which showcases Birmingham-based businesspeople. Listen or read the transcript.
February 6, 2018

Emotional Decision Making – and What You Can Learn from Virtual Reality

I was chatting to the director of a virtual reality experience company. He described how people behave when confronted with scary virtual experiences. And there are valuable lessons for marketers in that behaviour. Read what they are.
November 24, 2016

11 Steps to Writing Business Blogs (If You’re Just Getting Started)

'We want to start blogging but we don't know what to do.' Sound familiar? Here's my 11-step process for creating content that hooks your readers.
September 20, 2016

How to Tell if Your Copy is Any Good [Infographic]

Words sell, but only if you use the right ones to tell the right story. Use this checklist to review copy objectively so you can assess if the copy will work.
August 22, 2016

You’re Wasting Money If Your Google Ads Are Like This

I was Googling recently and this ad appeared as a paid listing. It is wrong in so many ways. Read this blog post to avoid making the same Adwords mistakes.
August 15, 2016

7 Content Marketing Apps & Tools for the Busy Marketer

If you're new to content marketing and have limited time and/or limited budget, try these 7 tools and apps (my favourites based on 10 years' experience).
June 8, 2016

3 Ways to End Your Dependence on Bland Fluff Words

When you want to sound impressive, it's tempting to talk about your revolutionary, market-leading innovation. Here's how to resist the temptation.