by Anna Gunning | Jul 1, 2019 | Birmingham, Copywriting, Featured Home
One thing about copywriters – they always have an eye for a great line and a great placement (as well as a cringe-worthy line and grammar faux pas). It’s a bit like an architect who notices both sleek lines and slightly crooked window frames. You...
by Anna Gunning | Jun 8, 2016 | Copywriting
You’re in the midst of crafting your copy. You need to show how impressive your product or service is. So the temptation is to sprinkle some revolutionary, market-leading innovation into your sentences, to reflect that you’re at the cutting edge and...