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You Need to Ask this Question About Your Customers

You Need to Ask this Question About Your Customers

by Anna Gunning | Jun 13, 2016 | Copywriting, Featured Home

I got a sales letter through the door this weekend. Here’s how it starts: And here’s the thing: I don’t care that this company is delighted to assist me with marketing my property (if I wanted to, which I don’t). I don’t care that...
3 Marketing Cliches (and What Old-School Sales Letters Teach You About Modern Marketing)

3 Marketing Cliches (and What Old-School Sales Letters Teach You About Modern Marketing)

by Anna Gunning | Jun 8, 2016 | Copywriting

It’s become a modern cliche – our attention spans are so short that there’s no point writing anything more than 500 words. (It’s not true, by the way. Research from Medium found that 7-minute posts capture the most reading time, on average....

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