by Anna Gunning | Jun 13, 2016 | Copywriting, Featured Home
I got a sales letter through the door this weekend. Here’s how it starts: And here’s the thing: I don’t care that this company is delighted to assist me with marketing my property (if I wanted to, which I don’t). I don’t care that...
by Anna Gunning | Jun 8, 2016 | Copywriting
It’s become a modern cliche – our attention spans are so short that there’s no point writing anything more than 500 words. (It’s not true, by the way. Research from Medium found that 7-minute posts capture the most reading time, on average....
