by Anna Gunning | Jun 13, 2016 | Copywriting, Featured Home
I got a sales letter through the door this weekend. Here’s how it starts: And here’s the thing: I don’t care that this company is delighted to assist me with marketing my property (if I wanted to, which I don’t). I don’t care that...
by Anna Gunning | Jun 8, 2016 | Copywriting
It’s become a modern cliche – our attention spans are so short that there’s no point writing anything more than 500 words. (It’s not true, by the way. Research from Medium found that 7-minute posts capture the most reading time, on average....
by Anna Gunning | Jun 8, 2016 | Copywriting
You’re in the midst of crafting your copy. You need to show how impressive your product or service is. So the temptation is to sprinkle some revolutionary, market-leading innovation into your sentences, to reflect that you’re at the cutting edge and...
by Anna Gunning | Jun 8, 2016 | Copywriting
Watch this video: His name is Sheku Kanneh-Mason and he’s 17 years old. He just won BBC Young Musician of the Year with this performance of Shostakovich’s Cello Concerto 1. Now watch this video. Her name is Gabby Douglas, and she’s an American...
