by Anna Gunning | Jun 10, 2019 | Copywriting
MD Anna Gunning was interviewed by Creative Director Katherine Wildman for The Writing Desk Blog. Here’s what she said: Hello Anna, Thank you so much for agreeing to be a part of The Writing Desk Blog. Imagine I’m about to introduce you to an auditorium, filled...
by Anna Gunning | Nov 2, 2018 | Content Marketing, Copywriting
I sat down with Birmingham radio host Dave Massey on his BrumHour show, which showcases Birmingham-based businesspeople and discusses their online marketing experiences. Listen to the clip for tips (just click the play button below), or read the transcript:...
by Anna Gunning | Sep 20, 2016 | Copywriting
You’ve just finished writing something. Or your copywriter has just sent through the first draft. It reads well to you. There are lines that have you nodding in appreciation. But you’re not the target audience. So will the copy work? This checklist will...
by Anna Gunning | Aug 22, 2016 | Copywriting, Featured Home
I was Googling recently, and this came up as a paid listing: I was so perturbed by it that I took a screenshot and felt compelled to write a blog post about it. Because Google Ads (also called pay-per-click, or PPC) can end up costing you loads of money, and I...
by Anna Gunning | Jun 30, 2016 | Copywriting
Copywriting is about being persuasive, right? Writing can be beautiful, but if it’s not persuasive it’s not contributing towards your commercial goals. Because one feature that distinguishes commercial writing from literature is that we’re asking...