copywriting tips

November 2, 2018
copywriting-radio-interview-anna-gunning

Interview with Brum Radio about Copywriting

MD Anna Gunning talked marketing and copywriting on the BrumHour radio show, which showcases Birmingham-based businesspeople. Listen or read the transcript.
February 6, 2018
VR-marketing-lessons

Emotional Decision Making – and What You Can Learn from Virtual Reality

I was chatting to the director of a virtual reality experience company. He described how people behave when confronted with scary virtual experiences. And there are valuable lessons for marketers in that behaviour. Read what they are.
November 24, 2016
how-to-write-compelling-blog-posts

11 Steps to Writing Business Blogs (If You’re Just Getting Started)

'We want to start blogging but we don't know what to do.' Sound familiar? Here's my 11-step process for creating content that hooks your readers.
September 20, 2016
copywriting-checklist

How to Tell if Your Copy is Any Good [Infographic]

Words sell, but only if you use the right ones to tell the right story. Use this checklist to review copy objectively so you can assess if the copy will work.
August 22, 2016
Google-AdWords-copywriting-tips

You’re Wasting Money If Your Google Ads Are Like This

I was Googling recently and this ad appeared as a paid listing. It is wrong in so many ways. Read this blog post to avoid making the same Adwords mistakes.
August 15, 2016
content-marketing-apps

7 Content Marketing Apps & Tools for the Busy Marketer

If you're new to content marketing and have limited time and/or limited budget, try these 7 tools and apps (my favourites based on 10 years' experience).
June 30, 2016
influential-copywriting-tips

Wield the 6 Weapons of Influence in Your Copy [Infographic]

This infographic summarises the 6 weapons of influence and gives easy tips on how to use them in copy. Learn how to make your writing is more persuasive.
June 13, 2016
copywriting-questions-for-customers

You Need to Ask this Question About Your Customers

This sales letter makes a common but disastrous mistake in its copy. Ask yourself this question to avoid it - and craft copy that captures attention.
June 8, 2016
content-marketing-dos-donts

Content Marketing Do’s & Don’ts [Infographic]

I've gathered my top 8 content marketing tips into this infographic, so you know what you should definitely be doing (and what you must avoid at all costs).
June 8, 2016
sales-letter-copywriting-tips

3 Marketing Cliches (and What Old-School Sales Letters Teach You About Modern Marketing)

You hear a lot about information overload and short attention spans. Here's why you shouldn't get distracted (or discouraged) by the digital marketing hype.
June 8, 2016
no-fluff-words-in-copy

3 Ways to End Your Dependence on Bland Fluff Words

When you want to sound impressive, it's tempting to talk about your revolutionary, market-leading innovation. Here's how to resist the temptation.
June 8, 2016
make-copy-easy-to-read

Is It Easy to Read Your Copy?

Do you make your readers work to figure out what you're trying to say? If your copy takes effort to read, it's time to change your approach.
June 8, 2016
professional-copywriters-network

My Interview with The Professional Copywriters’ Network

Learn about my approach to copywriting and my advice for budding copywriters in this February 2016 interview with the Professional Copywriters' Network.
June 7, 2016
intro-to-content-marketing

A 5-Minute Introduction to Content Marketing [SlideShare]

Want to raise awareness? Convert leads more easily? Support your sales team? Content marketing will help. Learn the basics in 5 minutes.
November 2, 2018
copywriting-radio-interview-anna-gunning

Interview with Brum Radio about Copywriting

MD Anna Gunning talked marketing and copywriting on the BrumHour radio show, which showcases Birmingham-based businesspeople. Listen or read the transcript.
September 20, 2016
copywriting-checklist

How to Tell if Your Copy is Any Good [Infographic]

Words sell, but only if you use the right ones to tell the right story. Use this checklist to review copy objectively so you can assess if the copy will work.
August 22, 2016
Google-AdWords-copywriting-tips

You’re Wasting Money If Your Google Ads Are Like This

I was Googling recently and this ad appeared as a paid listing. It is wrong in so many ways. Read this blog post to avoid making the same Adwords mistakes.
June 30, 2016
influential-copywriting-tips

Wield the 6 Weapons of Influence in Your Copy [Infographic]

This infographic summarises the 6 weapons of influence and gives easy tips on how to use them in copy. Learn how to make your writing is more persuasive.
June 13, 2016
copywriting-questions-for-customers

You Need to Ask this Question About Your Customers

This sales letter makes a common but disastrous mistake in its copy. Ask yourself this question to avoid it - and craft copy that captures attention.
June 8, 2016
sales-letter-copywriting-tips

3 Marketing Cliches (and What Old-School Sales Letters Teach You About Modern Marketing)

You hear a lot about information overload and short attention spans. Here's why you shouldn't get distracted (or discouraged) by the digital marketing hype.
June 8, 2016
no-fluff-words-in-copy

3 Ways to End Your Dependence on Bland Fluff Words

When you want to sound impressive, it's tempting to talk about your revolutionary, market-leading innovation. Here's how to resist the temptation.
June 8, 2016
make-copy-easy-to-read

Is It Easy to Read Your Copy?

Do you make your readers work to figure out what you're trying to say? If your copy takes effort to read, it's time to change your approach.