by Anna Gunning | Jul 1, 2019 | Birmingham, Copywriting, Featured Home
One thing about copywriters – they always have an eye for a great line and a great placement (as well as a cringe-worthy line and grammar faux pas). It’s a bit like an architect who notices both sleek lines and slightly crooked window frames. You...
by Anna Gunning | Jun 10, 2019 | Copywriting
MD Anna Gunning took to the stage alongside copywriting greats for the industry’s flagship Copywriting Conference 2018. Her talk, to more than 200 commercial writers, gave practical tips on compiling the information needed to write compelling copy. Here are the...
by Anna Gunning | Aug 22, 2016 | Copywriting, Featured Home
I was Googling recently, and this came up as a paid listing: I was so perturbed by it that I took a screenshot and felt compelled to write a blog post about it. Because Google Ads (also called pay-per-click, or PPC) can end up costing you loads of money, and I...