Gunning Marketing – the Birmingham copywriting and content strategy consultancy – is working with the Aluminium Federation on a Brexit readiness initiative.

The Aluminium Federation (ALFED) is one of a select group of trade associations chosen to help the Government support businesses with Brexit preparation. Gunning Marketing is helping ALFED promote briefings with Government officials on 30 and 31 October.

Representatives from the Department of Business, Energy and Industrial Strategy (BEIS) were on ALFED’s stand at the Advanced Engineering Show answering company-specific questions. Visitors received:

  • Free consultations with BEIS officials to validate and discuss Brexit preparations
  • A practical Brexit guide, helping cut through the reams of information available online and through the media
  • Opportunities to learn how like-minded businesses are approaching planning

Anna Gunning, Managing Director of Gunning Marketing, said: “We’re delighted to be working with the Aluminium Federation, promoting a unique opportunity to get specific Brexit questions answered. This is the latest step in our ongoing partnership with ALFED, which has seen their marketing go from strength to strength.”

Tom Jones, CEO of ALFED, said: “We’re working closely with the Government to help companies demystify complex Brexit preparations since the fluid situation has made planning more challenging. The Advanced Engineering Show is the perfect opportunity to reach companies at the frontline of trade and innovation – and we look forward to hosting BEIS as we help answer the technical questions so many businesses are grappling with.”

The event was “truly amazing”

Gunning Marketing supported ALFED with marketing and PR before, during and after the event – including writing the invitations, web copy, blog posts and Brexit guide distributed on the day.

Afterwards, CEO Tom Jones said:

“It was a great event for ALFED, with 2 speaking spots, lots of media coverage and interest in our organisation. It raised our profile, enhanced our reputation and position and put us up there with the handful of great trade associations. This is the start of another great journey for ALFED, and we’re now one of the most respected and referenced trade associations within government. I can’t thank you enough for making this event truly amazing.”

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