Copywriting

November 24, 2016
how-to-write-compelling-blog-posts

11 Steps to Writing Business Blogs (If You’re Just Getting Started)

'We want to start blogging but we don't know what to do.' Sound familiar? Here's my 11-step process for creating content that hooks your readers.
September 20, 2016
copywriting-checklist

How to Tell if Your Copy is Any Good [Infographic]

Words sell, but only if you use the right ones to tell the right story. Use this checklist to review copy objectively so you can assess if the copy will work.
August 22, 2016
Google-AdWords-copywriting-tips

You’re Wasting Money If Your Google Ads Are Like This

I was Googling recently and this ad appeared as a paid listing. It is wrong in so many ways. Read this blog post to avoid making the same Adwords mistakes.
August 15, 2016
content-marketing-apps

7 Content Marketing Apps & Tools for the Busy Marketer

If you're new to content marketing and have limited time and/or limited budget, try these 7 tools and apps (my favourites based on 10 years' experience).
June 30, 2016
influential-copywriting-tips

Wield the 6 Weapons of Influence in Your Copy [Infographic]

This infographic summarises the 6 weapons of influence and gives easy tips on how to use them in copy. Learn how to make your writing is more persuasive.
June 13, 2016
copywriting-questions-for-customers

You Need to Ask this Question About Your Customers

This sales letter makes a common but disastrous mistake in its copy. Ask yourself this question to avoid it - and craft copy that captures attention.
September 20, 2016
copywriting-checklist

How to Tell if Your Copy is Any Good [Infographic]

Words sell, but only if you use the right ones to tell the right story. Use this checklist to review copy objectively so you can assess if the copy will work.
August 22, 2016
Google-AdWords-copywriting-tips

You’re Wasting Money If Your Google Ads Are Like This

I was Googling recently and this ad appeared as a paid listing. It is wrong in so many ways. Read this blog post to avoid making the same Adwords mistakes.
June 30, 2016
influential-copywriting-tips

Wield the 6 Weapons of Influence in Your Copy [Infographic]

This infographic summarises the 6 weapons of influence and gives easy tips on how to use them in copy. Learn how to make your writing is more persuasive.
June 13, 2016
copywriting-questions-for-customers

You Need to Ask this Question About Your Customers

This sales letter makes a common but disastrous mistake in its copy. Ask yourself this question to avoid it - and craft copy that captures attention.
June 8, 2016
sales-letter-copywriting-tips

3 Marketing Cliches (and What Old-School Sales Letters Teach You About Modern Marketing)

You hear a lot about information overload and short attention spans. Here's why you shouldn't get distracted (or discouraged) by the digital marketing hype.
June 8, 2016
no-fluff-words-in-copy

3 Ways to End Your Dependence on Bland Fluff Words

When you want to sound impressive, it's tempting to talk about your revolutionary, market-leading innovation. Here's how to resist the temptation.