Content Marketing

November 24, 2016
how-to-write-compelling-blog-posts

11 Steps to Writing Business Blogs (If You’re Just Getting Started)

'We want to start blogging but we don't know what to do.' Sound familiar? Here's my 11-step process for creating content that hooks your readers.
September 20, 2016
copywriting-checklist

How to Tell if Your Copy is Any Good [Infographic]

Words sell, but only if you use the right ones to tell the right story. Use this checklist to review copy objectively so you can assess if the copy will work.
August 22, 2016
Google-AdWords-copywriting-tips

You’re Wasting Money If Your Google Ads Are Like This

I was Googling recently and this ad appeared as a paid listing. It is wrong in so many ways. Read this blog post to avoid making the same Adwords mistakes.
August 15, 2016
content-marketing-apps

7 Content Marketing Apps & Tools for the Busy Marketer

If you're new to content marketing and have limited time and/or limited budget, try these 7 tools and apps (my favourites based on 10 years' experience).
June 30, 2016
influential-copywriting-tips

Wield the 6 Weapons of Influence in Your Copy [Infographic]

This infographic summarises the 6 weapons of influence and gives easy tips on how to use them in copy. Learn how to make your writing is more persuasive.
June 13, 2016
copywriting-questions-for-customers

You Need to Ask this Question About Your Customers

This sales letter makes a common but disastrous mistake in its copy. Ask yourself this question to avoid it - and craft copy that captures attention.
November 24, 2016
how-to-write-compelling-blog-posts

11 Steps to Writing Business Blogs (If You’re Just Getting Started)

'We want to start blogging but we don't know what to do.' Sound familiar? Here's my 11-step process for creating content that hooks your readers.
August 15, 2016
content-marketing-apps

7 Content Marketing Apps & Tools for the Busy Marketer

If you're new to content marketing and have limited time and/or limited budget, try these 7 tools and apps (my favourites based on 10 years' experience).
June 8, 2016
content-marketing-dos-donts

Content Marketing Do’s & Don’ts [Infographic]

I've gathered my top 8 content marketing tips into this infographic, so you know what you should definitely be doing (and what you must avoid at all costs).
June 7, 2016
intro-to-content-marketing

A 5-Minute Introduction to Content Marketing [SlideShare]

Want to raise awareness? Convert leads more easily? Support your sales team? Content marketing will help. Learn the basics in 5 minutes.